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Privacy Policy

Magic Bouquets would like to inform you how we protect your privacy and use information we collect via this website. This Privacy Policy (hereinafter “Policy”) is an agreement between you and Magic Bouquets, Inc. (hereinafter “Magic Bouquets”). Please read the terms of this Policy carefully. 

If you do not agree to the terms of this Policy you may not use our website. 

We may amend, add to, change, or modify the terms and conditions of this Policy from time to time. Such amendments will be posted at the URL, and will take effect when posted. By continuing to use our website, shopping this website, or registering for an account with Magic Bouquets, you agree to the terms of this Policy and any amendments thereto. You further agree to the use of your “Personally Identifiable Information” by us in the manner specified in this Policy.

We will never share your personal information with anyone except as described in this Policy.

We collect two general types of information, “Non-Personally Identifiable Information” and “Personally Identifiable Information.”  We collect this information generally to process orders and to improve our website.

When you visit our website, we may collect some basic Non-Personally Identifiable Information about you. We collect non-personally identifiable information about you in a number of ways, including tracking your activities through your IP address, computer settings or most-recently visited URL. We may also ask you to provide certain non-personally identifiable information about yourself, such as your age, household income, buying preferences, etc. 

Non-Personally Identifiable Information is collected in order to provide you with satisfactory service and to improve our website. We may use the information to detect problems with our server and to administer our site. In addition, Non-Personally Identifiable Information is compiled by us and analyzed on an aggregate basis.

Personally Identifiable Information

We do not collect any Personally Identifiable Information about you unless you voluntarily submit such information to us, by, for example, registering for an account or placing an order for flowers or other products. This information lets us know the specifics of who you are and can be used to identify, contact or locate you. 

Personally Identifiable Information may consist of: your name, address, telephone number, email address, birth date, billing information (credit card number, expiration date and billing address), occasion type (Valentine's Day, etc.), products purchased, any relevant promotion code and information (for example, reward program account information) and the gift and message recipient's name, address, telephone number, email address and any other information you may provide us ("Personally Identifiable Information" ). By providing us with Personally Identifiable Information, you consent to our use of that information. 

We use Personally Identifiable Information for internal purposes, such as confirming and tracking your order, subscription or registration, analyzing trends and statistics, informing you of our new products, services and offers.

Personally Identifiable Information is compiled by us and analyzed on both a personal and an aggregated basis.

To serve you better, we may combine Personally Identifiable Information you give us online or through our catalogs. We may also combine that information with publicly available information about you that we may receive from third parties.

We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and for other promotional purposes.

We may contract with third-party companies or persons to provide certain services including credit card processing, local delivery, distribution, data management, promotional services, etc. ("Service Providers").

We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

Registering For a Personal Account

When you register for a Personal Account on our website, you provide us with Personally Identifiable Information. This information allows us to identify you, and also allows us to prepopulate information fields when you place an order.

Your Personal Account is password protected from third parties. You may access your Personal Account by requesting your password from us (go to My Account) and then signing in with that password.

Afterward, you may change your password, edit your Personal Information or request a password reminder at any time. Our database stores your billing and delivery information, and will automatically transfer it to the order form each time you place an order so that you do not have to re-enter this information when you sign in at subsequent visits.

You can also create an “address book” whereby you enter information on our website about the names and addresses of people or entities you intend to send flowers or other products to. We do not use this information in any way other than to populate delivery addresses in online forms when you place an order at your direction.

Placing An Order

When you place an order, we require you to provide us with Personally Identifiable Information. This information allows us to process the orders that you place with us.

For your shopping convenience, when you place an order, we automatically establish your own Personal Account where information used in placing such order (including billing address, email address, telephone number(s) and rewards program information) is saved.

The recipient phone number, which you furnish to us when you place an order, is used for delivery purposes. On some occasions, the recipient may be called to schedule delivery. To maintain our high quality standards, we will occasionally contact recipients to ensure satisfaction with their gift.

Use of Information

In general, we will only use the information you provide to us for the purpose for which such information was provided. For example, we will use information provided for processing orders and delivery of products. We may share such information with our third party Service Providers as necessary to complete your order. For example, we will share your Personally Identifiable Information with our credit card processer to process credit card transactions for your order. We may also share your Personally Identifiable Information with the local florist who may be used to fulfill and deliver your order. Further, we may share your Personally Identifiable Information with FedEx or UPS to deliver your order.

We may also use this information to deliver to you information about our company and promotional material from some of our partners, trend analysis, pattern direction, and site administration. Your information may also be used to contact you when necessary and may be shared with other companies that may want to contact you with offers consistent with your stated preferences. Users may opt-out of receiving future mailings from Magic Bouquets and other entities by following the instructions set forth in the opt-out section below.

Non-personal demographic and profile data is used to tailor your experience at our site, showing you content we think you might be interested in. This information may also be shared with advertisers on an aggregate non-personal basis.

Use of Cookies/Clear GIFs

When you view our website we might store some information on your computer. This information will be in the form of a “cookie” or similar file. Cookies are small pieces of information stored on your hard drive, not on our site. Cookies do not spy on you or otherwise invade your privacy, and they cannot invade your hard drive and steal information. Rather, they help you navigate a website as easily as possible. We use cookies to deliver content specific to your interests and to prevent you from reentering all your registration data at each connection.

When you click through to our website from a promotional email, our Service Provider may send a cookie to your hard drive recording your IP address and other related information.

Some of our Service Providers may employ clear GIFs (also known as pixel tags, single pixel GIFs, web beacons or action tags) for our benefit to help us measure advertising effectiveness.

Clear GIFs help us better manage content on our website by informing us of what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of our users.

The main difference between the two is that clear GIFs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear GIFs are not tied to your Personally Identifiable Information.

Our Service Providers may use clear GIFs: (i) in HTML based emails to determine which emails have been opened by recipients; (ii) to record when products have been ordered from our site; and (iii) to track the visitor traffic on our site.

These clear GIFs allow us to measure the usage our site by our visitors and the effectiveness of certain communications and marketing campaigns. We may also use clear GIFs in a similar manner in our own emails and on our site.

Clear GIFs can "work with" existing cookies on a computer if they are both from the same website or advertising company. That means, for example, that if a person visited "", which uses an advertising company's clear GIF, the Web site would match the clear GIFs identifier and the advertising company's cookie ID number, to show the past online behavior for that computer.

This collected information can be shared with the advertising company. We may provide such information to our Service Providers but that information can only be used by our Service Providers for our benefit.

Credit Card Information

We collect credit card payments from users when they purchase our flowers or other products. No payments are collected without a user’s explicit authorization. All credit card information is processed for us by a third party merchant processing service, and we do not have access to any of our users’ personal credit card information. Processing of the foregoing credit cards follows credit card industry standards.

As always, consumers making purchases must have a valid credit card, be at least 18 years of age or older, and have a good credit standing.